At a place that at the time of the competition had no urban characteristics, Igor Franić of studio za arhitekturu (SZA) took into consideration the strongly stressed orthogonal matrix of Novi Zagreb, from where he continued to develop the project. For Franić, the context is the entire Novi Zagreb, both in the sense of the heritage of modern city-planning culture and the area with specific ambiance characteristics, which to a great extent marks the large, even gigantic scale of the architecture of open spaces. Public spaces are almost brutal in their articulation; these are mostly elements like platforms elevated over the parking lots and access plateaus in front of buildings, derived from infrastructural solutions. In Franić’s project, it is possible to identify the acceptance and the development of the existing morphological models and spatial properties of Novi Zagreb; in it, he uses the program, but also the symbolic capital of the Museum as the means by which he achieves detachment from neutrality of the surrounding built landscape in terms of meaning.