The Hollywood Sign Hotel will have a height of 105 feet ( today 45 feet). There we can have 308 rooms divided into 10 floors and an observation deck. Behind the letters up against the hillside we have all the amenities, such as – Conference room, Movie theatre, Pool area, Restaurants, a Hollywood Sign Museum, Cafées etc. In stead of being just a sign, it can be so much more. First of all it could be a landmark you actually could visit and tourists would get even closer to the Hollywood world....
Ball-Nogues Studio winning entry for a public art competition sponsored by the City of Santa Monica; the sculpture is situated on the exterior wall of an existing parking structure at Santa Monica Place – originally designed by Frank Gehry. Near the beach and the Third Street Promenade, the site is heavily trafficked by tourists on foot and in automobiles. An aggregation of mirror polished stainless steel spheres, the sculpture operates structurally like an enormous Newton’s Cradle – the...