In 2001 the city of Roosendaal decided to ban cars from the New Market in the centre of town by building a huge two storey underground parking. In order to create a new public square the city of Roosendaal asked the urban design office Quadrat to make a proposition. In their scheme they proposed to pave the square with red and brown brick, plant 15 trees, make three exits for the underground parking and as the most visible and important element they proposed a restaurant and coffee pavilion in the form of an oval.
In 2005 a public design and construction bidding for contractors was organised. Just before they had to submit their entry to the city, the municipality decided to include the pavilion as well. Therefore they asked the office of Rene van Zuuk to make a design for the pavilion including the contract drawings over a very short span (5 weeks), due to these limitations there was no time to make big changes in the urban scheme and the location and the form of the pavilion was copied from the original urban proposal.