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New Trade Fair Milan by Massimiliano e Doriana Fuksas

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The fair will not be perfect without good building and good stall. New Milan Trade Fair is a great architectural project for the territory. The design is based on the concept of complexity and comfort. This fair has representative building and stalls. Its dimension renders it one of the major complexes nowadays on building in Europe. It is part of the recovery of wide urban spaces, of the territory which goes beyond the borders of the city itself. Areas which aspire to become “geography”, landscape. The building is very safe from the fire since it is completed with fire extinguishers. The stall is very open so that it is good to display the things being sold. The abandoned areas and suburbs call for important interventions. The critical mass of the intervention, more than 2 millions squared meters and more than half million of construction, are the starting point. This fair has very wide space and parking lot. It will not be busy in this place since it has very wide space. I thought about a unitary complex, of simple geometry. The project of the New Milan Trade Fair is characterized by the great central axis: the great transparent coverage modifies spaces and represents the continuity of the vision. For the people, it is very easy to get the thing looked for in the stall or shops.

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Designer: Massimiliano e Doriana Fuksas, Location: Rho-Pero, Milan, Italy, Information: Source
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