Propaganda Hair Group rethinks salon in terms of functionality and artistic. To compliment his trademark, the user envisioned a loft-like environment with an open plan, minimum furnishings, and wood and actual textures. The overall design, using the warmth of wood and the industrial feel of concrete, focuses on ways to differentiate program within a solo room while still offering an open atmosphere. Walnut cabinets along the outer walls consolidate varying programmatic needs into one continuous design element and delineate individual spaces within the open plan. Reception, retail display, makeup artist, stylist stations, color technicians, dressing rooms and smock closet all integrate into the language of the cabinets as they transform through the space. The shampoo area, implied by a dropped wood ceiling and sheer curtains, provides a serene environment remote from the activity of the stylist area. Auxiliary spaces appear as tall white volumes to create gallery-like walls for photographic display.